Author: mintirish

Portability, packaging and preparedness drive first aid growth

by mintirish
https://drugstorenews.com/portability-packaging-and-preparedness-drive-first-aid-growth?utm_source=omeda&utm_medium=email&utm_campaign=NL_DSN+Health+%26+Wellness&utm_keyword=&oly_enc_id=0995D1338767B1U

At Randob Labs, innovation has taken the form of new packaging and innovative delivery methods for its flagship Sting-Kill product. 

For Sting-Kill, Randob Labs president Jim Creagan said the company worked with the Emerson Group to create packaging with clear benefits messaging. Creagan credited the messaging as playing a role in the product getting chain-wide distribution at CVS Pharmacy. The packaging was featured on the company’s signature Sting-Kill swabs and its newer Sting-Kill wipes, which offer a convenience-minded approach to neutralizing the pain associated with bee and wasp stings. 

“Sting-Kill swabs and wipes are single-use, convenient and unique delivery forms, but more importantly are extremely easy to use,” Creagan said. “This is especially important when a sting first occurs so as to administer immediate relief.  Both Sting-Kill swabs and wipes portability lends it to easily fit into a backpack, car glove compartment or medicine cabinet.”

Randob also is highlighting its Chiggerex as a product that is essential for consumers in the 19 states where chiggers are highly concentrated, or the 12 states where they can be a nuisance. Having revived the once-defunct brand after acquiring it, Creagan said that it still sells well among those who need it. 

“Retailers in these affected areas should stock Chiggerex because it continues to be the No. 1 selling brand for the treatment of chigger bites and has a large, loyal following because its unique formula works so well,” he said. “In fact, during its short disappearance from the market until Randob Labs acquired the brand, consumers were searching where to find Chiggerex and some were paying near $50 a bottle on eBay.”

New STING-Kill package wins GDUSA Health+Wellness Design award

by mintirish

Sting-Kill wins GDUSA design award, gets placement at CVS

April 16, 2020 by Chain Drug Review

CORNWALL, N.Y. – The new packaging for Randob Labs’ Sting-Kill was recently named a winner in the Graphic Design Award USA’s 2019 Health+Wellness category. The new package design was completed by Little Big Brands. On the heels of the design win, Randob Labs announced Sting-Kill’s new packaging recently began shipping to all its existing customers as well as at several new grocery customers and CVS store shelves nationally.“We’re really pleased,” said Jim Creagan, president of Randob. “Sting-Kill is a great product and now it has packaging it deserves. The new package is visually appealing, and, even more importantly, clearly communicates the benefits of Sting-Kill. We spent a lot of time talking to our trade customers and consumers, and we got great feedback on the new packaging. We knew we were onto something.”

“We’re thrilled to have won the GDUSA award,” Creagan continued. “And getting the package accepted into key customers’ planograms is proof we’re on the right track.”

The GDUSA’s Health+Wellness awards are extremely competitive: The new Sting-Kill package was one of only 150 winners out of 2400 entries. The winners were announced in early October of 2019.

“Randob was a pleasure to work with,” said John Nunziato, Chief Creative Officer at Little Big Brands. “They were really engaged with the work and with the process—and it paid off.”

The GDUSA Health+Wellness Design awards are provided for work that solves communication challenges in traditional medicine and healthcare, healthy lifestyles and nutrition, and community and public health.

Work was submitted by ad agencies, design firms, in-house agencies, and freelancers doing outstanding work on behalf of innovative companies, institutions, and brands at the center of the national economy and conversation.

Randob Labs acquires Chiggerex and E-R-O

by mintirish

Randob Labs acquires Chiggerex and E-R-O


CORNWALL, N.Y. – Randob announced Thursday that the company has acquired a portfolio of new brands, including the popular insect first aid remedy for chigger bites, Chiggerex, and ear wax remover E-R-O.

“Strategically, it makes a lot of sense for us,” said James Creagan, chief executive officer of Randob. “These are well-loved brands with strong continuing consumer interest that advance our portfolio strategy. Chiggerex complements our popular insect bite first aid brands Sting-Kill and Fire-Out. Just like our acquisition of the venerable Balmex brand in 2018, Chiggerex and E-R-O have a proud heritage on retailers’ shelves and in consumers’ medicine cabinets.

“We’re excited to start speaking to retailers and returning these brands to store shelves in early 2020.” Creagan continued, noting that Randob is working closely with The Emerson Group during the relaunch of both brands. Randob has been working with Emerson since 2018.

“We’ll support these brands the same way we do with our other brands in major retailers, implementing a data-driven plan to drive customers to retail partners,” he finished.

Both Chiggerex and E-R-O will be available for shipment to trade customers beginning in 2020.

Randob Labs acquires heritage skin protectant brand Balmex

by mintirish
BY MICHAEL JOHNSEN

Privately-held Randob Labs on Thursday acquired the Balmex brand of skin protectants from Moberg Pharma as part of a $4.3 million deal.

“We are excited to add the Balmex brand to our OTC lineup at Randob, which already includes the core and expanding Dormin sleep aid and Stink-Kill anti-itch brands,” Jim Creagan, president of the Cornwall, N.Y.-based supplier, said. “Balmex, which will celebrate 65 years in 2018, has had a loyal following for generations of mothers because it provides the gentle, yet effective care that all mothers want for their babies.”

Randob Labs has built a reputation around taking heritage brands and making them relevant to today’s marketplace. “We plan to increase the Balmex brand’s relevance, distribution and sales by tapping into the channels and conversations that moms and those who influence them are having online, similar to the strategies we are using to grow our Dormin and Sting-Kill brands,” Creagan said. “In addition to baby care, there are also expansion opportunities in the adult market as boomers age and have specific skincare needs.”

Creagan noted that the 3.3% growth in the diaper rash category is twice that of overall OTC market growth (1.8%). In addition to the approxiate 4 million births every year, more than 15% of the U.S. population is over the age of 70.

The transaction, expected to close in April, includes four baby care SKUs and two adult care SKUs. The brand was originally acquired from Chattem (now Sanofi Consumer Healthcare) in April 2015, Moberg Pharma reported.

No rest for sleep solutions

by mintirish

DSN Feb 2018 Dormin -highlighted

Dormin Hits the Big Time

Over the past year, Cornwall, N.Y.-based Randob Labs has been rewing its marketing engines to support the mass-market launch of its venerable Dormin sleep aid with the help of RLA Collective. Dormin has been on pharmacy shelves since the 1950s, primarily through the independent channel, and contains the active ingredient diphenhydramine hydrochloride.

Citing Hamacher Resource Group, Randob Labs’ Dormin is the No. 3 best-selling sleep aid across independent  pharmacy. Dormin is available in the patient-preferredcapsule form at, the company noted, adding that it dissolves three times faster than comparable medicines on the market.

 

Making Medicine and Managing People: How a Chemist Became a Business Owner

by mintirish

Video interview featured on entrepreneur.com

Jim Creagan started out making peppermint toothpaste in a factory, but now he’s calling the shots.

MARCH 28, 2017

In this video, Entrepreneur Network partners Chris Haddon interviews Jim Creagan, president of Randob Labs (a New York-based pharmaceutical company) to talk about Creagan’s greatest strengths and weaknesses and what it was like transitioning from his job as a chemist to becoming a business owner.

Randob Labs and Sting-Kill partner with animal expert and Youtube sensation Coyote Peterson

by mintirish

Link to article on Drug Store News

AUGUST 25, 2017 | BY MICHAEL JOHNSEN

CORNWALL, N.Y. — Randob Labs and its Sting-Kill brand on Friday partnered with adventurist and animal expert Coyote Peterson to take on the painful stings of yellow jackets in the latest episode of “Breaking Trail” on Brave Wilderness.

“I take the risk to expose myself to some of the most painful stings and bites nature can provide, so I need to be able to trust that I will get quick relief from the resulting pain or itch,” commented Peterson, who counts on Sting-Kill for this relief. “If it can bring relief to the intense pain of a bullet ant sting, my first video with the brand, then you know that it will be effective on bee stings and other bug bites – my latest yellow jacket video shows this.”

“If Sting-Kill can provide Coyote Peterson with relief, I think it’s a real testament to how powerful the medicine is in our everyday sting and bite relief formulas.”

“The partnership with Coyote Person is a natural fit,” explained Jim Creagan, president of Randob Labs. “He encounters some serious stings on a daily basis, so if Sting-Kill can provide Coyote Peterson with relief, I think it’s a real testament to how powerful the medicine is in our everyday sting and bite relief formulas.”

Peterson has more than 7.5 million YouTube subscribers and more than 1 billion views on his videos. He has experienced some of the most powerful bites and stinging creatures including black widows, scorpions, and most recently, yellow jackets.

The Sting-Kill bullet ant sting relief video has gotten more than 15.2 million views.

In addition to the Coyote Peterson partnership, Sting-Kill also launched a TV commercial that is currently airing through the early fall season, as well as advertising on social media. The brand is engaging with its active Facebook community offering seasonal giveaways, tips, and recipes from the nationally-recognized BBQ competition team, the Killer Hogs.

“We’re expanding our distribution each season because we are raising awareness of the brand’s effective formula and unique delivery options – individual swabs or wipes,” added Creagan.